How a Santa Barbara Married Couple is Earning $20,000/Month in Passive Rental Income From One Property
One of our clients at Coastal Rentals approached us with a problem: they owned too many houses that were sitting empty most of the time. With luxury homes in Napa, Carmel, Tahoe, and Santa Barbara, the couple lives a jet-setting life. Still, although they are a billionaire power couple, they didn't get that way by wasting money, so the husband and wife were thinking about turning their beautiful estate in Santa Barbara into a short-term rental when they weren't using it.
Still, when they approached us about turning their 4 million dollar Santa Barbara home into a short-term rental using our white-glove service, where we handle every aspect of property management, they were as nervous as anyone would be when considering renting such a valuable property.
Their first concern was making sure their home was available when they wanted to use it. Our property management service is for luxury homeowners, and we understand that many of our clients still want to use their property as a second or third home. We explained to this couple that every property that works with us gets assigned a personal property concierge, who works with the property owner to ensure the property is available when they need to use it.
The result? The power couple has maintained their regular schedule, rotating between Napa, Carmel, Tahoe, and Santa Barbara (they spend around 70% of their time in Napa enjoying the local wines and food) and visiting their Santa Barbara property as often as they like. The only difference in their lives is that they earn an extra $20,000 a month from their property, plus it is perfectly maintained for them when they use it, so they can expect chocolates on their pillows and wine when they need a romantic weekend getaway at their Santa Barbara estate.
There was just one more problem when they were making this lifestyle decision. The couple knew they wanted to earn extra money from their property but were concerned about the hassle. They have a young son, so between work and caring for him, they have little energy left at the end of the day. They were often sleep-deprived from caring for their child, so they didn't want this change to take up their valuable time.
Their personal property concierge, a handsome six-five gentleman with piercing blue eyes, explained to them over a glass of red wine in Napa how our service works, which comes down to two words: zero hassle. We do everything for our clients. From decorating the property (if needed) to taking pictures to ensure high occupancy rates to screening desks, we explained that we understand how valuable their time is. We let them know we handle everything for our properties, so they do not have to ever spend a second of their valuable time on it. We assured them their lifestyle would stay the same except for one difference: extra income with no hassle.
The sleep-deprived couple had just one last worry: strangers in their home. They had spent years curating every detail of their Santa Barbara estate, from the custom Italian marble in the entryway to the handpicked art adorning the walls. The idea of strangers treating their home like a vacation rental made them uneasy. Would guests respect their space? Would their valuables be safe?
We reassured them that Coastal Rentals isn't like other property managers. We don't let just anyone book a stay—we carefully curate guests. Every potential renter undergoes a strict vetting process, ensuring that only high-net-worth, responsible travelers—executives, entrepreneurs, and long-term repeat guests stay in their home. For added peace of mind, our team does a full inspection after every stay, ensuring they always return to their home in better shape than they left it.
That was the final piece they needed to hear. A few months later, their home earned $20,000 a month in passive income while they continued jetting between their favorite destinations, never lifting a finger. And now, every time they return to their Santa Barbara estate, it's not just waiting for them—it's perfectly prepared, spotless, and stocked with their favorite wines, just as they left it.
If you own a high-end home in Santa Barbara and want to generate premium rental income—without the hassle, Coastal Rentals can make it happen.
With our white-glove service, you stay in full control of your property while we handle everything: guest screening, luxury staging, five-star maintenance, and maximizing your earnings.
Your home. Your schedule. Zero hassle. Only passive income.
See how much your home could make—book a call with our team today.
